Vendor
Census
Census prices per-destination sync-row volume plus per-seat across Free, Starter, and Platform tiers. Acquired by Fivetran in May 2025; Activations integration was announced 1 June 2026. New buyers should evaluate the bundled SKU before committing to standalone Census.source - pulled 2026-06-21
Pricing model
Per-destination sync-row volume + per-seat; Free / Starter / Platform tiers.
Cheapest published rate: Free: 1 destination, 10 syncsCensus pricing page - pulled 2026-06-21
2026 changes
Acquired by Fivetran May 2025; integration with Fivetran Activations announced 1 Jun 2026.
Verified 2026-06-21.
Pricing in detail
Free covers 1 destination and 10 syncs. Platform tier suits mid-market deployments with 3+ destinations and ~25M sync rows / month, listing around $1,500 / month.
Post-acquisition, expect standalone Census pricing to fold into Fivetran Activations over the next renewal cycle. The integration roadmap was published 1 June 2026.
When to pick Census
Pick Census when the workload is already Fivetran-shaped and the bundled Activations line lands at a better TCO than Hightouch.
Avoid Census when independence from Fivetran matters strategically - Hightouch remains the standalone option without single-vendor risk.
Mid-market estimate
For a 50M-MAR mid-market profile, the published rate produces an estimated subscription line of $1,500/mo. Platform tier, 3 destinations, ~25M sync rows.source - pulled 2026-06-21Run the full TCO at /tco-calculator.
Related
Written by Oliver Wakefield-Smith, Founder of Digital Signet. Independent reference, no vendor sponsorship.
Sources logged at /sources. Pricing-change history at /changelog. Last reviewed 2026-06-21.